Hard Rock International Announces Exciting Development Plans for REVERB by Hard Rock® in Pensacola
In a significant move for the hospitality and music industries, Hard Rock International has unveiled plans to develop a new hotel brand, REVERB by Hard Rock®, in Pensacola, Florida. Set to break ground in 2026 and open its doors in 2029, this innovative hotel aims to serve as a vibrant cultural hub for music lovers, locals, and travelers alike. This announcement marks the sixth addition to the REVERB portfolio, joining existing properties in cities such as Atlanta and Hamburg, with more locations in Kalamazoo, Tampa, and Scottsdale on the horizon.
A Unique Concept for Music Enthusiasts
REVERB by Hard Rock® is designed with the modern music lover in mind. The hotel will feature over 125 technology-enhanced rooms, a full-service restaurant, a rooftop bar, a lobby bar and lounge, a quick-service restaurant, and a fitness center. One of the standout features will be the exclusive REVERB City Guide for Pensacola, which will showcase local artist-curated recommendations for drinks, dining, and entertainment. This focus on local culture aims to create an immersive experience for guests, allowing them to connect with the vibrant music scene of Pensacola.
Moreover, the property will include a podcast recording studio, providing a platform for local talent and creators to share their voices. A dedicated meeting space will also be available for conferences and events, further establishing REVERB as a community-centric venue.
Prime Location with Scenic Views
Strategically located at Maritime Park along Pensacola Bay, the hotel will offer stunning views of the water that connects to the Gulf of Mexico, as well as the nearby Blue Wahoos Stadium. This prime location ensures easy access to Pensacola’s beautiful beaches, the National Naval Aviation Museum, and the Pensacola Museum of Art, making it an ideal destination for both leisure and business travelers.
The development will be built on a 100-year ground lease with the city of Pensacola, which is set to be voted on by the City Council on August 8, 2024. The project is expected to provide a significant economic boost to the area, creating over 500 construction jobs and more than 75 permanent hospitality positions with competitive pay.
Collaboration with Local Experts
Hard Rock International is partnering with The Dawson Company, a well-respected Pensacola-based development firm known for its landmark mixed-use projects. With over four decades of experience, The Dawson Company is poised to deliver a top-tier hotel that meets the needs of both the local community and visitors. The design team includes Gensler, a globally recognized architectural firm, and Kravitz Design, led by music icon Lenny Kravitz, known for its innovative and artistic approach. Additionally, Thornton Tomasetti, a leader in mass timber design, will contribute to the project, emphasizing sustainability and modern construction techniques.
Tamara Bowens, President & Chief Operating Officer of The Dawson Company, expressed enthusiasm for the partnership, stating, "With its roots in music, entertainment, and philanthropy, Hard Rock is a wonderful partner for The Dawson Company to continue extending our real estate footprint."
A Vision for the Future
The REVERB by Hard Rock® in Pensacola is not just about providing a place to stay; it’s about creating a space where music and culture thrive. Hard Rock International’s Senior Vice President, Todd Hricko, emphasized the company’s commitment to expanding its REVERB portfolio, stating, "We have full confidence in our partner, the Dawson Company, to deliver a best-in-class hotel based on their proven experience."
With contributions from notable figures such as NFL Hall of Famer Emmitt Smith, who is also a Pensacola native and real estate entrepreneur, the project is set to become a cornerstone of the community.
Conclusion
As the development of REVERB by Hard Rock® Pensacola moves forward, it promises to be a transformative addition to the city, blending hospitality with a rich musical heritage. This project not only aims to enhance the local economy but also to foster a sense of community among music lovers and travelers. With its unique offerings and prime location, REVERB is poised to become a must-visit destination in the heart of Pensacola. For more information about current and upcoming properties, visit Hard Rock’s official website.