The Wharf Fish & Oyster Company: A New Culinary Gem on Pensacola Beach

The anticipation has finally come to an end for food lovers and beachgoers alike, as the Pensacola Beach Boardwalk welcomes its newest culinary addition, The Wharf Fish & Oyster Company. Officially opened to the public on March 8, this vibrant restaurant replaces the former Whiskey Joe’s, bringing a fresh concept that emphasizes locally sourced seafood and the rich flavors of the Gulf Coast. With a vision tailored for the Pensacola Beach community, The Wharf is set to become a favorite destination for both locals and visitors.

A Fresh Start with a Local Touch

While The Wharf operates under the same ownership as Whiskey Joe’s—Specialty Restaurants—it has been designed with a unique identity that resonates with the local culture. Spearheaded by Executive Chef Kara Mardell, the restaurant aims to celebrate the bountiful seafood offerings of the region while providing a welcoming atmosphere for families and friends.

In addition to the main restaurant, patrons can also enjoy the Hideaway Beach Bar, located just steps away on the pristine sands of Pensacola Beach. This casual bar features a menu of handheld entrees and refreshing beverages, perfect for a day in the sun.

Grand Opening Festivities

The excitement surrounding The Wharf is palpable, especially with its official grand opening weekend scheduled from March 13-16. This four-day event promises live music, special promotions, and a festive atmosphere that will showcase the restaurant’s vibrant spirit.

Live Music Lineup:

• March 14: Kickstand Jenny from 7-10 p.m.
• March 15: Jacob Mohr from 3-6 p.m. and Dead Last from 7-10 p.m.
• March 16: Jacob Mohr from 3-6 p.m. and Horseshoe Kitty from 7-10 p.m.

Guests can also participate in a “Snap & Seek Adventure,” capturing photos at designated spots around the property for a chance to win limited-edition merchandise. Local residents can present their driver’s license to receive a commemorative keychain that unlocks exclusive monthly offers throughout the year.

A Coastal Dining Experience

The Wharf boasts a stunning view of the Gulf, complemented by a stylish interior that blends coastal elegance with a family-friendly vibe. Upon entering, guests are greeted by shuffleboard tables for children and a well-stocked bar for adults. The decor features framed photographs of Pensacola Beach and the U.S. Blue Angels, creating a warm and inviting atmosphere.

Menu Highlights

The menu at The Wharf is a seafood lover’s dream, showcasing a variety of dishes that highlight the best of the Gulf Coast. Here are some must-try items:

• Oysters: The Wharf takes pride in its oyster program, offering a rotating selection of Gulf and East Coast oysters. Enjoy them freshly shucked, baked with barbecue bourbon compound butter, or flash-fried with buffalo sauce.

• Seafood Boil: A quintessential Gulf Coast experience, this dish features shrimp, snow crab legs, and andouille sausage, all seasoned with a kick of Cajun spices.

• Hot Honey Chicken Sandwich: This hand-breaded chicken sandwich is elevated with BG196 Black Garlic Hot Honey, served on a toasted brioche bun with shredded lettuce and pickles.

• Beer Battered Fish & Chips: Featuring local craft beer in the batter, this dish is served with crispy fries and tartar sauce.

• Grass Fed Ribeye: For those craving steak, this 14-ounce ribeye is grass-fed and served with Yukon gold mashed potatoes and tender broccolini.

• Seafood Tower: Perfect for sharing, this impressive tower includes Gulf Coast oysters, blue crab claws, cocktail shrimp, and more.

The Hideaway Beach Bar

For those looking to enjoy a meal right on the beach, The Hideaway Beach Bar offers a curated menu of handheld entrees, including a signature 50/50 Double Smash Burger and fried local grouper sandwich. Guests can also indulge in flash-fried churros for dessert.

Signature Cocktails to Savor

Both The Wharf and Hideaway Beach Bar feature an array of signature cocktails that are sure to delight. Here are a few standout options:

• Paid Vacation: Served in a hanging bowl, this cocktail features New Amsterdam Vodka infused with passion fruit and garnished with an edible buzz flower.

• Passion of the Soul: A vibrant drink served in a striking skull, combining Cazadores Blanco Tequila with mango and lime flavors.

• Blue Angel: A refreshing blue concoction named after the local Blue Angels, made with New Amsterdam Pink Whitney Vodka and blue curaçao.

• Getting Barreled: The Hideaway’s signature drink, featuring a mix of rums and fruit juices, served in a souvenir cup.

Planning Your Visit

The Wharf and Hideaway are open daily, with hours varying throughout the week. Reservations for The Wharf can be made via OpenTable, while the Hideaway operates on a walk-in basis.

For real-time updates and more information, guests can visit The Wharf’s website at TheWharfFishCo.com or call 850-706-5300. The Hideaway Beach Bar can be reached at 239-294-1768, and both establishments maintain active social media profiles for the latest news and promotions.

Conclusion

With its commitment to quality seafood, a vibrant atmosphere, and a focus on community, The Wharf Fish & Oyster Company is poised to become a beloved dining destination on Pensacola Beach. Whether you’re a local or just visiting, make sure to stop by and experience the flavors of the Gulf Coast in this exciting new venue.