Exciting Changes Ahead for Days Inn Pensacola Beachfront
The Days Inn Pensacola Beachfront is set to undergo a significant transformation under new ownership, with plans for a $4 million renovation and rebranding scheduled for completion by next year. This initiative marks a new chapter for the 123-room hotel located at 16 Via de Luna, promising to enhance the guest experience and elevate the property’s appeal.
New Ownership and Vision
Innisfree Hotels, in collaboration with Dallas-based commercial real estate firm RREAF Holdings, announced their acquisition of the hotel earlier this month. This partnership aims to revitalize the property, focusing on modernizing its facilities and amenities. Julian MacQueen, the founder and CEO of Innisfree, expressed enthusiasm about the potential for creating a unique beachfront experience. "What we have found is that people who come to the beach really do want to have some experience on the water side of the hotel," he noted, emphasizing the opportunity to introduce exciting features that cater to guests’ desires.
Planned Renovations and Enhancements
The renovation plans include extensive improvements to the hotel’s rooms and lobby, with a target completion date set for May. Guests can look forward to a range of new amenities, including a pool bar, enhanced pool decking, a splash pad for children, and a dune walkover that will provide direct access to the beach. These additions are designed to create a family-friendly atmosphere while enhancing the overall aesthetic and functionality of the property.
Rebranding Under Best Western
Following the renovations, the Days Inn will be rebranded under the Best Western flagship, returning to its roots as it previously operated as a Best Western before transitioning to a Days Inn. This strategic move aims to leverage the strong brand recognition of Best Western, attracting a broader range of travelers seeking quality accommodations on Pensacola Beach.
Strengthening Local Hospitality
Innisfree Hotels is no stranger to the Pensacola area, as the company already owns several properties along Via de Luna Drive, including the Hilton Pensacola Beach, Holiday Inn Resort Pensacola Beach, Hampton Inn Pensacola Beach, and Travelodge Pensacola Beach. This acquisition not only expands Innisfree’s portfolio but also strengthens its position in the local hospitality market, allowing the company to offer diverse options for beachgoers.
Catering to Diverse Demographics
MacQueen highlighted the importance of providing varied options for guests, stating, "This way we can appeal to all walks of life, any age group, and any demographic that’s looking at Pensacola Beach." The renovations and rebranding efforts aim to create a welcoming environment for families, couples, and solo travelers alike, ensuring that everyone can find a suitable place to stay while enjoying the beautiful Florida coastline.
Conclusion
The upcoming renovations and rebranding of the Days Inn Pensacola Beachfront signal a promising future for the property. With a focus on enhancing guest experiences and expanding amenities, Innisfree Hotels and RREAF Holdings are poised to make a significant impact on the local hospitality scene. As the project progresses, visitors to Pensacola Beach can look forward to a refreshed and inviting destination that caters to a wide range of preferences and budgets.